About

About Pippa Craddock DipM, FCIM

Pippa has over 25 years’ experience in strategic business planning, strategic marketing, brand development and project management.

She set up Business & Marketing Solutions following a successful career in a variety of business sectors. Most recently, Pippa was Director of Marketing & Development for Wild Planet Trust – owners of Paignton and Newquay Zoos. Pippa has a BSc (Hons) in Organisation & Management Studies and a Diploma in Marketing from the Chartered Institute of Marketing, of which she is also a Fellow.

From her own experience Pippa knows how hard it can be for businesses to resource and fund a fully functioning marketing team or department. That’s why an outsourcing solution works for many clients, providing them with on-going access to her network of strategic, creative and technical partners – all in line with a pre-agreed plan.

Whether you are a start-up or established enterprise with a need for a cross-section of marketing expertise and support with strategic planning, digital marketing (website design, SEO, PPC and social media), graphic design, PR, media buying and research, Pippa has all the bases covered with a network of trusted partners.

“Having worked with Pippa on client projects we know that she had an outstanding level of marketing knowledge and the…read more →

Simon Beer, Operations Director at Bigwave Marketing
"The decision to engage Pippa to ensure the business started on a strong footing was a very good business decision on my part; I can highly recommend her talented resources…read more →
Ronnie Halden, Director at WeDo eBikes Hire & Sales
“Knowing Pippa since we both studied Organisation & Management Studies at Edge Hill University, I knew that she has the extensive marketing knowledge and the professional experience to formulate our business and marketing plan…read more →
Sarah Jayne Davies, Head of Product Development and Marketing at Lime Assistive Technology Ltd.
"Pippa is an experienced and excellent project manager, working in partnership to take and develop creative ideas and concepts, developing the initial pitch and business case, preparing outline budgets and identifying and achieving tangible outcomes.…read more →
Chris Pyne, Former Finance Director at Wild Planet Trust
"Pippa is my favourite sort of partner. She knows her subject really well and is clear what she wants but is very happy to listen to advice and be flexible in approach. Most importantly she is respectful, kind and fun to work with!…read more →
Emma Titchener, Director at Brand Vista
“I have worked with Pippa in her role as Marketing Director for Paignton & Newquay Zoos and Wild Planet Trust for over 10 years. She has consistently proven to possess an incredible understanding and ability to implement both highly effective and innovative…read more →
Stuart Smith, Managing Director at Mostly Media
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