Marketing Strategy
The marketing plan is an essential tool for helping businesses to identify the strategies and actions needed to successfully deliver their objectives.
From helping to create a vision for the business, to developing product/service and communications strategies, Pippa is here to help. She can also provide forecasts and models to assess potential returns on your marketing spend, giving you greater confidence to invest.
Brand Strategy
The most effective brand strategies are developed from an understanding of customer needs and behaviours, the competitive landscape and how a brand’s strengths relate to these.
Pippa will work with you to uncover a full understanding of these elements before recommending a brand strategy with a clear and differentiating positioning statement, creating marketing activity that resonates with your target audience, helps you to stand out from the crowd, and maximises the opportunities available to you.