WeDo eBikes – Business and Marketing Solutions

WeDo eBikes is a start-up electric bike hire business based in Torquay. After identifying a gap in the market during lockdown in 2020 following the growth in popularity in cycling, the business was launched in the summer of 2021.

Pippa worked with WeDo eBikes to develop their business, marketing and brand strategies. She also formulated their marketing and communications action plans, and is now working with them to monitor performance against their KPIs.

“Following a lot of background research, I set up my new business up in 2020. The fundamental key to a new business is strong foundations.

While I was busy with the logistics, I engaged Pippa to write a clear and concise 3 year business plan from a brief I had compiled. This contained a road map that could be tweaked and updated as the business evolved. Aligned to this Pippa also wrote a strategic marketing plan covering pre-launch, the launch event and then ongoing activity that I could implement and measure the results.

The decision to engage Pippa to ensure the business started on a strong footing was a very good business decision on my part; I can highly recommend her talented resources.”

Ronnie Halden, Director at WeDo eBikes Hire & Sales